Melissa Burt and Emily Fischer star in national campaign urging action on climate change
Melissa Burt and Emily Fischer are accomplished climate researchers – familiar faces at scientific meetings, and around the halls of Colorado State University’s Department of Atmospheric Science.
But to millions of Americans meeting Burt and Fischer for the first time, they are moms – and that’s what they hope will be the difference.
Burt, Fischer and their adorable families are stars of a national media campaign called Science Moms that launched just as America got a new president in January. The campaign’s urgent message about the realities of climate change tugs at the fierce protective instincts of its target demographic: mothers.
“Science Moms is a different kind of messaging,” said Burt, a research scientist in atmospheric science and assistant dean for diversity and inclusion in the Walter Scott, Jr. College of Engineering. “This is a group who we know will do anything for their kids.”
Read the full Source article, “Two faculty moms are stars of a national campaign urging action on climate change.”